Ad

Tuesday, November 17, 2020

What Is Digital Marketing: Explained

 

what-is-digital-marketing
What is Digital Marketing

It is an ever-changing world if we look back in past when people only used phone, TV and leaflets for marketing.

Business to improve people were promoting their company through target calling. Then by giving ads on Tv show some of the business-targeted customers. Lastly by distributing leaflets or pamphlets of products and placing ads in Hoarding.

But today everything as changed completely with time, in today's time it's all about Digital Marketing.

So now the question arises "What is Digital Marketing?" Let me explain.

As we were using phone, Tv, leaflets and hoarding today we are advertising using the search engine, websites, social media, email and mobile app. These are platforms where we can promote our business to reach out to people.

Because today almost everyone is connected through the Internet and its new way of marketing.

But do not know what will be next in marketing. Before everything changes, let's learn about What is Digital Marketing.

#1. Website

This is what I call it as the online store or office in world wide web. If you still not have a website then you should get a website developed from a web designer. The website became very much important for any business which helps you to showcase your business online.

Getting a well UI designed, Responsive design website is very important. Design look and feel very much matters to attract more clients.

If you have a store where you are selling different products then you can get an eCommerce website developed and start selling online.

Now that you got website let's now start promoting your website at different online platforms.

#2. Search Engine:

You need to promote your website in Search Engines like Google, Yahoo, and Bing to reach for your clients.

Today no matter what people want to get they search once at least in Google before asking their friends. They see the first page or second-page analysis with all company and then buy a product. If your website starts coming on the first page of Google then for sure you can catch most of the traffic.

The organic method by which website can be brought to the first page called SEO. There are SEO company who get your website to the first page through many processes.

#3. Social Media:

Now your SEO work is going on but its also important to promote your website and start a campaign in Social Media.

People are more active in social media today, you should target people when they are in a happy mood.

You never know who might become your client, more than this social media is the platform for brand building.

A very frequent promotion will leave a strong impression on people mind about your work.

You can even start a campaign in social media by paid promotion.

#4. Email Marketing:

Email Marketing if understood properly you will understand that this is the most effective way of promoting.

There is a chance of targeting a person by his interest, yes in this first the individual is fully analysed. They learn about the individual what is his interest, like's and dislikes. After this, a mail created for that particular individual only. Based on his like you prepare email then after few days again you send mail about your product.

If interested he will surely reply to you because you have spent the time to learn him. Customer like this way because they like themself more than anybody else.

This method is yielding more profit compared to another marketing medium.

#5. Mobile Apps.

This is the latest and new emerging method of Digital Marketing over a time of 5 years people are relying more on Apps.

From buying to dieting people are searching for app's while they install apps there are many ads pop up. This method of promotion works out by 25%.

Conclusion

I hope you understood, get advice from experts regarding Digital Marketing.

No comments:

Post a Comment

Back To Top